In this ad Taco Bell is appealing to people's physiological needs by talking about the taco and how it is a Doritos taco shell. Two different companies are being advertised in this ad, Doritos and Taco Bell. Many people know about the popular Doritos chip brand and the nacho cheese flavored chips are their most well known. this taco creation would probably appeal to a lot of people because both of these companies are so popular today.
The presentation of the taco makes the food so much more appealing. As a reader I can see each and every layer of the taco with the meat at the bottom, a small layer of sour cream, and then the lettuce with tomatoes and cheese. A company has to make their product appealing so that the audience wants it bad. I also liked how Taco Bell made their product have a rhyme to it by saying "Locos Tacos."